VISUALS

Select past case studies, including TV Commercials & Social Media
📥 PDF Takeaway: http://Portfolio.CulousYu.com

• https://vimeo.com/706546848

Large scale: first 30s. Small scale: last 30s.

As the key official sponsor of Standard Chartered Hong Kong Marathon 2019, the largest sporting event of Hong Kong, the client schemed to launch a commercial on the mega display at the event opening. I had created, pitched, produced, and directed this motion picture as first project during my tenure as Visual Director. Gi Ka Man, record keeper of 10km marathon in Hong Kong then, was proposed, approved, and liaised for influencer marketing and the key cast.

One of the largest scale project during my tenure as Visual Director and also one of the most culturally challenging. The campaign was intended for the launch of an intimate, “sensitive” service —— vaginal rejuvenation —— which was the first of its kind on market then, where its narratives demanded very careful handling owing to the relatively conservative cultural landscape.The entire case lasted half a year and was created, pitched, produced, and directed by me with an appreciable depths of account servicing, directly facing key stakeholders of the client. The work was distributed in multiple mass channels, including Apple Daily, the largest media in Hong Kong then but was unfortunately terminated in 2021 due to national security law.

A series of marketing projects were developed for inMotion™, a brand new investment platform introduced by the bank, encompassing influencer strategies, creatives pitching, still & motion picture production, content distribution, and the like as created, produced, and co directed by me.Worked closely with the Mr. Monopoly™ franchise and One Cool Group (Asia’s leading production group) alongside appreciable amount of stakeholders (bankers, media agencies, etc.), notably involving non linear, parallel workstreams entailing meticulous quality assurance across all outputs.

A branding and creative marketing campaign dedicated to Mr. Vegetable, a new product line of the largest supermarket chain in Hong Kong, involving both still and motion pictures and graphics which were created, produced, and directed by me.

One of the longest collaboration, with more than 6 rounds of major content and countless minor content productions over years. It was notable that experience working with infants was gained in round 3, as well as experiential marketing capabilities in media, content, contingency plan, and more.

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CONTACT

• @CulousYu
• [email protected]